Event
Information:
The MTV Video Music Awards,
hosted by Kevin Hart, will take
place Thursday, September 6, ,
honoring the best music videos from
the previous year. The awards will
be broadcast from the Staples Center
arena at L.A. Live in Downtown Los
Angeles. Nominations were announced
on July 31, . Rihanna and Drake
received five nominations, while
Katy Perry and Beyonc้ received
four.
A MTV
Video Music Award, also called a VMA,
is awarded by the cable network MTV
to celebrate the top music videos of
the year. First awarded at the end
of the summer of 1984, and
originally as an alternative to the
Grammy Awards (in the video
category), the MTV Video Music
Awards have often been called the
"Oscars for youth", an
acknowledgment of the Awards
ceremony's ability to draw millions
of youth from teens to 20-somethings
each year. By 2001, the VMA had
become a coveted award. They are
presented annually, and broadcast
live on MTV. The statue given to
winners is an astronaut on the moon,
one of the earliest representations
of MTV.
Past
broadcasts have been held in New
York City, Los Angeles, Miami, and
Las Vegas. The 2009 Awards were held
on September 13 at Radio City Music
Hall in New York City The
2010 MTV Video Music Awards were
aired live on September 12 from the
Nokia Theater, in Los Angeles,
California. Electronic artist
Deadmau5 has been announced as the
"in house artist" and soundtracked
the event. Lady Gaga broke two
records with the year's
nominations: She became the first
female solo artist with two
nominations in the Video of the Year
category and the artist with the
most nominations in a single year
receiving 13 (18 including Beyonc้'s
"Video Phone (Extended Remix)"
nominations).
Full
list of nominations:
Video
of the Year
Drake (featuring Rihanna) "Take
Care"
Gotye (featuring Kimbra) "Somebody
That I Used to Know"
M.I.A. "Bad Girls"
Katy Perry "Wide Awake"
Rihanna (featuring Calvin Harris)
"We Found Love"
Best
Male Video
Justin Bieber "Boyfriend"
Chris Brown "Turn Up the Music"
Drake (featuring Rihanna) "Take
Care"
Frank Ocean "Swim Good"
Usher "Climax"
Best
Female Video
Beyonc้ "Love on Top"
Selena Gomez & the Scene "Love You
Like a Love Song"
Nicki Minaj "Starships"
Katy Perry "Part of Me"
Rihanna (featuring Calvin Harris)
"We Found Love"
Best
New Artist
fun. (featuring Janelle Monแe) "We
Are Young"
Carly Rae Jepsen "Call Me Maybe"
Frank Ocean "Swim Good"
One Direction "What Makes You
Beautiful"
The Wanted "Glad You Came"
Best
Pop Video
Justin Bieber "Boyfriend"
fun. (featuring Janelle Monแe) "We
Are Young"
Maroon 5 (featuring Wiz Khalifa)
"Payphone"
One Direction "What Makes You
Beautiful"
Rihanna (featuring Calvin Harris)
"We Found Love"
Best
Rock Video
The Black Keys "Lonely Boy"
Coldplay "Paradise"
Imagine Dragons "It's Time"
Linkin Park "Burn It Down"
Jack White "Sixteen Saltines"
Best
Hip-Hop Video
Childish Gambino "Heartbeat"
Drake (featuring Lil Wayne) "HYFR"
Jay-Z and Kanye West "Paris"
Nicki Minaj (featuring 2 Chainz) "Beez
in the Trap"
Kanye West (featuring Pusha T, Big
Sean and 2 Chainz) "Mercy"
Best
Electronic Dance Music Video
Avicii "Levels"
Duck Sauce "Big Bad Wolf"
Calvin Harris "Feel So Close"
Skrillex "First of the Year
(Equinox)"
Martin Solveig "The Night Out"
Best
Direction in a Video
Coldplay and Rihanna "Princess of
China" (Director: Adria Petty and
Alan Bibby)
Duck Sauce "Big Bad Wolf"
(Director: Keith Schofield)
Jay-Z and Kanye West (featuring Otis
Redding) "Otis" (Director: Spike
Jonze)
M.I.A. "Bad Girls" (Director:
Romain Gavras)
Frank Ocean "Swim Good" (Director:
Nabil Elderkin)
Best
Choreography in a Video
Avicii "Levels" (Choreographers:
Richy Greenfield and Petro
Papahadjopoulos)
Beyonc้ "Countdown"
(Choreographers: Danielle Polanco,
Frank Gatson Jr., Beyonc้ and Anne
Teresa De Keersmaeker)
Chris Brown "Turn Up the Music"
(Choreographer: Anwar "Flii" Burton)
Jennifer Lopez (featuring Pitbull)
"Dance Again" (Choreographer: JR
Taylor)
Rihanna "Where Have You Been"
(Choreographer: Hi-Hat)
Best
Visual Effects in a Video
David Guetta (featuring Nicki Minaj)
"Turn Me On" (Visual Effects: Alex
Frisch, Joe Harkins, Scott Metzger
and Vico Sharabani)
Linkin Park "Burn It Down" (Visual
Effects: Ghost Town Media)
Katy Perry "Wide Awake" (Visual
Effects: Ingenuity Engine)
Rihanna "Where Have You Been"
(Visual Effects: BAKED FX)
Skrillex "First of the Year
(Equinox)" (Visual Effects: Deka
Brothers and Tony "Truand" Datis)
Best
Art Direction in a Video
Lana Del Rey "Born to Die" (Art
Directors: Anna Brun and Audrey
Malecot)
Drake (featuring Rihanna) "Take
Care" (Art Director: Charles Infante)
Of Monsters and Men "Little Talks"
(Art Director: Mihai Wilson and
Marcella Moser)
Katy Perry "Wide Awake" (Art
Director: Benji Bamps)
Regina Spektor "All the Rowboats"
(Art Director: Anthony Henderson)
Best
Editing in a Video
A$AP Rocky "Goldie" (Editor:
Samantha Lecca)
Beyonc้ "Countdown" (Editors:
Alexander Hammer and Jeremiah Shuff)
Gotye (featuring Kimbra) "Somebody
That I Used to Know" (Editor:
Natasha Pincus)
Jay-Z and Kanye West "Niggas in
Paris" (Editors: Alexander Hammer,
Peter Johnson and Derek Lee)
Kanye West (featuring Pusha T, Big
Sean and 2 Chainz) "Mercy"
(Editor: Eric Greenburg)
Best
Cinematography in a Video
Adele "Someone Like You" (Director
of Photography: David Johnson)
Coldplay and Rihanna "Princess of
China" (Director of Photography:
St้phane Vall้e)
Lana Del Rey "Born to Die"
(Director of Photography: Andr้
Chemetoff)
Drake (featuring Rihanna) "Take
Care" (Director of Photography:
Kasper Tuxen)
M.I.A. "Bad Girls" (Director of
Photography: Andr้ Chemetoff)
Best
Video with a Message
Kelly Clarkson "Dark Side"
Gym Class Heroes (featuring Ryan
Tedder) "The Fighter"
K'naan (featuring Nelly Furtado)
"Is Anybody Out There?"
Lil Wayne "How to Love"
Demi Lovato "Skyscraper"
Rise Against "Ballad of Hollis
Brown"
Most
Share-Worthy Video
Beyonc้ "Countdown"
Justin Bieber "Boyfriend"
Gotye (featuring Kimbra) "Somebody
That I Used to Know"
Carly Rae Jepsen "Call Me Maybe"
One Direction "What Makes You
Beautiful
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