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Event Information:
The
Cincinnati Riverfest is an annual
tradition that has taken place since
1977. Its origin comes from the Rock
and Roll radio station WEBN (102.7),
when it celebrated its 10 year
anniversary in 1977. This has now
evolved into an all day event is
held every year on the day before
Labor Day. The corporate sponsors
are WEBN and Cincinnati Bell. This
agreement started in May 2007,
ending a 17 year partnership with
Toyota. In 2010, CarMax has come on
board as a corporate title sponsor
of Riverfest. The CarMax Riverfest
is filled with many activities and
ends with a gathering on the banks
of the Ohio River in Cincinnati,
Ohio, Covington, KY, and Newport, KY
to watch a spectacular fireworks
show. The fireworks are provided by
Rozzi's Famous Fireworks Inc. The
show attracts over 500,000 to the
area every year. Over 2,500 boats
jam the river to get a front row
seat for the show, and the river is
patrolled by the US Coast Guard,
Kentucky Department of Fish and
Wildlife, Ohio Department of Natural
Resources, and local units from
Cincinnati, and Covington. The river
is normally closed between the
Roebling Suspension Bridge and the
Big Mac (Interstate 471) bridge.
WEBN
(102.7 FM) is a commercial radio
station serving Greater Cincinnati,
airing an album-oriented rock (AOR)
format. The station pioneered the
concept of album-oriented rock, and
is in fact the longest running AOR-formatted
station in the United States, first
airing this format in 1967. The
station is owned and operated by
Clear Channel Communications. It is
the only rock station out of
Cincinnati's three rock stations not
owned by Cumulus Media, owner of
alternative rock station WFTK &
classic rocker WOFX-FM.
Cincinnati Bell is the dominant
telephone company for Cincinnati,
Ohio, and its nearby suburbs in the
U.S. states of Ohio, Indiana and
Kentucky. The parent company is
named Cincinnati Bell Inc. (NYSE:
CBB) Its incumbent local exchange
carrier (ILEC) subsidiary uses the
name Cincinnati Bell Telephone
Company LLC, and Cincinnati Bell
Wireless provides mobile phone
services. Other subsidiaries handle
services such as payphones and long
distance calling.
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