Austrian daredevil Felix
Baumgartner, Germany's best beach
volleyball players Julius Brink and
Jonas Reckermann and Austrian
musician Andreas Gabalier are receiving awards at this
year’s award ceremony. One
Direction, Salma Hayek and Céline
Dion are the international guests. The Bambi - Deutschlands Wichtigster Medienpreis,
often simply called Bambi Awards and
stylized as BAMBI, are presented
annually by Hubert Burda Media to
recognize excellence in
international media and television
"with vision and creativity who
affected and inspired the German
public that year", both domestic and
First held in 1948, they are the
oldest media awards in Germany. The
award is named after Felix Salten's
book Bambi, A Life in the Woods and
its statuettes are in the shape of
the novel's titular fawn character.
They were originally made of
porcelain, until 1958 when the
organizers switched to using gold,
with the casting done by the art
casting workshop of Ernst
Strassacker in Süßen.
Marika Rökk and Jean Marais were the
first recipients of the award.
Frequent awardees include Heinz
Rühmann, Peter Alexander and O. W.
Fischer, Sophia Loren, Maria Schell.
Rock Hudson, Franz Beckenbauer and
Pierre Brice. The awards are judged
by Hubert Burda and the
editors-in-chief at Hubert Burda
Media. In 2002 Michael Jackson won
the Pop Artist of the Millennium
Award. Award recipients in 2009
included Colombian singer/songwriter
and choreographer Shakira, actress
Kate Winslet, Austrian actor
Christoph Waltz, and Giorgio Armani,
whose niece Roberta Armani accepted
the award for him. Shakira performed
her single "Did It Again" before
accepting her award.