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Event Information:
The
Virgin Fest (known from 2008 as the
Virgin Mobile Festival in the United
States) is a rock festival held in
the United States and Canada, a
spin-off from the V Festival held in
the UK. In North America the Virgin
name, and recently the Virgin Mobile
brand, is used in full to increase
brand association, compared with the
UK and Australian festivals, where
association is simply implied
through the use of the V. As of 2010
it is known as Virgin Mobile Fest
Like
the other variants of the V
Festival, the events are sponsored
by Virgin Mobile, in this case,
either the US or Canadian versions.
On June 30, 2006, Virgin Group chief
Richard Branson announced the
inaugural shows. The first, which
took place September 9 and 10, 2006
at Toronto Islands Park, Toronto,
Canada, featured over 40 artists. A
single-day show also took place in
Baltimore, Maryland, United States,
on September 23, 2006, at the
Pimlico Race Course with the Red Hot
Chili Peppers and The Who.The 2009
Virgin Mobile Festival, dubbed the
Virgin Mobile FreeFest, was held on
August 30, 2009 at the Merriweather
Post Pavilion in Columbia, Maryland.
The festival returned to
Merriweather on Saturday, September
25, 2010, and was once again a free
event.
The
Virgin Mobile FreeFest is also
returning to Merriweather Post
Pavilion on September 10th, 2011.
The tickets were reported to have
"Freed out" in just over five
minutes after being available. The
Headliners for the 2011 Virgin
Mobile FreeFest were Deadmau5
(House), Cee Lo Green (Hip-Hop/Pop),
and The Black Keys (Indie).
Lineup includes:
Jack
White, Skrillex, M83, Nas, ZZ Top,
Santigold, Alabama Shakes, Ben Folds
Five, The Dismemberment Plan, Allen
Stone, Trampled by Turtles,
Portugal. The Man, Das Racist,
Future Islands and Justin Jones.
There is also a "Dance Forest" that
will feature Above & Beyond, Porter
& Zedd (Back to Back), Thomas Gold,
Nervo, Alvin Risk and Penguin
Prison.
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