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Olympics 2016 Opening Ceremony Live Stream Webcast

World Events, Olympics , Rio Olympics 2016 Opening Ceremony
 

Event Information:

Watch the Rio 2016 Olympics opening ceremony live streaming

The Games will be first Paralympics in the United Kingdom, although the U.K. did host a direct precursor to the Paralympics, the Stoke Mandeville Games in 1948, which was organised by Dr. Ludwig Guttmann and the Stoke Mandeville Hospital, on the same day as the opening ceremony for the 1948 Summer Olympics.

A digital clock in Trafalgar Square commenced a countdown to the Paralympic opening ceremony on 14 March 2011. However less than 24 hours after it was switched on, it suffered a technical failure and stopped, displaying "500 (days) 7 (hours) 06 (minutes) 56 (seconds)." It was quickly repaired.

On 8 September 2011, Trafalgar Square hosted International Paralympic Day, an event hosted by Rick Edwards, Ade Adepitan and Iwan Thomas, to coincide with a visit to London by representatives of the IPC. The event celebrated the Paralympic Games, showcasing and demonstrating the 20 sports which would be featured during the Games (with some sessions also made inclusive to people with hearing disabilities), and also featured appearances by the Paralympic athletes Oscar Pistorius (of which a bronze statue of his likeness by Ben Dearnley was also unveiled), Ellie Simmonds and Sascha Kindred. Prime Minister David Cameron and Mayor Boris Johnson also made appearances during the event, Two days later on 10 September 2011, supermarket chain Sainsbury's and Channel 4 presented a family concert at Clapham Common, Sainsbury's Super Saturday. The event featured showcases of Paralympic sports, and featured performances by pop music acts such as Nicola Roberts, The Wanted, and The Saturdays.

Channel 4, the official television broadcaster of the Summer Paralympics in the United Kingdom, produced a television advertisement entitled "Meet the Superhumans" to promote its coverage of the games. The advert, produced by in-house director Tom Tagholm with input from British Paralympic Association's Tim Hollingsworth, was intended to help bring more exposure to the Paralympics as an "event in its own right" rather than just an afterthought to the Summer Olympics. Set to Public Enemy's song "Harder Than You Think", the advert focused on the competitive and "superhuman" aspects of Paralympic sport, whilst non-sentimentally bringing attention to the personal stories that reflect every athlete's participation in the games. "Meet the Superhumans" premiered on 17 July , and aired simultaneously as a "roadblock" advert on 78 different commercial television channels in the UK.

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